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New Slip Into Savings package celebrates island footwear custom

Honolulu, Hawaii- July 2012 – Slip out of those heels and loafers and don some island-style “slippas” for cool savings with Aqua Hotels & Resorts this fall. Aqua’s new “Slip Into Savings” promotion celebrates the company’s local Hawaii lifestyle by offering travelers a 10 percent savings simply for wearing flip flops when checking in.

“Slippers are the universal footwear in Hawaii and appropriate for just about any island occasion,” said Elizabeth Churchill, senior vice president of sales and marketing. “They are a perfect choice for a themed promotion as they help our guests kick off their vacations on the right foot by feeling like locals.”

Aqua’s Slip Into Savings promotion is available August 1 through December 24, 2012. Visitors receive an additional 10 percent savings on the best available rate and must check-in wearing flip flops/slippers. The offer is valid on new reservations only and is not combinable with any other offer or specials. Participating Aqua properties include: Aqua Aloha Surf Waikiki, Aqua Bamboo Waikiki, Aqua Lotus Honolulu, Aqua Palms Waikiki, Aqua Queen Kapiolani, Aqua Waikiki Pearl, Aqua Waikiki Wave, Ewa Hotel Waikiki, Aqua Ilikai Hotel & Suites, Aqua Skyline at Island Colony, Maile Sky Court, Pagoda Hotel, Park Shore Waikiki, White Sands Hotel, Hotel Wailea Maui, Maui Beach Hotel, Aqua Hotel Molokai, Kauai Sands Hotel and Kauai Beach Resort. Reservations can be made at or by calling 1-866-406-2782. Promotional codes for guests are Slipper or Slippah for Hawaii residents.

Everything you need to know about Hawaii’s slipper custom:

  • Locals refer to the footwear as slippers or slippas, not flip flops
  • Always leave your slippers at the front door when visiting a local home
  • Rubber slippers are great for wet feet since they dry quickly!
  • For dressier functions, try leather slippers
  • Slippers are no longer just for feet, slipper pendant necklaces are a popular memento to take home from a Hawaiian vacation
    About Aqua Hotels & Resorts®
    Aqua Hotels & Resorts is a Hawaii-based management company founded in 2001. The company provides independent hoteliers and individual owners with full-service management including sales, marketing, Internet distribution, individualized branding, reservations as well as revenue management to maximize profitability. Currently representing 22 contemporary properties on Oahu, Maui, Kauai, Molokai, Lanai and Hawaii, the Big Island, Aqua offers lifestyle full-service resorts, stylish boutique hotels, comfortable budget properties and a historic hotel within a UNESCO World Heritage Site. Headquartered in Waikiki, Aqua is Hawaii’s first employee-owned hotel company since executing an Employee Stock Ownership Plan in 2008. For more information on the company and individual hotels, visit or call 1-808-943-9291.

    For more information, contact:
    Lori Kennedy or Shae Geary
    JLK Marketing + Communications

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